The 60-second spot featuring Martin Scorcese, Ellen Degeneres, Alicia Keys, and that snowboarder guy (you know him...he's that Ginger).

It just came on during Good Morning America and I had to rewind to see who was talking about Lake Winnipesaukee and why.

If you haven't seen it on TV, visit the Amex site and watch it online.

Here's a short article about Amex's Membership Project and the Lake Winnipesaukee project.